We partnered with the MTV VMAs to celebrate the connection between musicians and fans with a captivating display booth that translated “StanMail” Tweets in real time so the artists could react to them live.
As graphics lead, I owned the process of receiving fan Tweets and rendering them into video files that the artists would view on 4 LED pillars. We developed a process that successfully rendered several hundred Tweets in the span of just a few days.
400+ Animated Tweets
38 Languages
87% of #VMAStanMail conversation came from outside the U.S.
#VMAS trended in 58 different markets around the globe
