To promote their documentary on NBA legend Jerry West, Amazon Prime Video wanted to stage a public activation with a sensational photo op. Seeing as Jerry West’s nickname is “the logo,” we took to the streets of L.A. with a life size version of the NBA logo with Jerry’s silhouette was cut out. This impactful sculpture paid homage to the key art for the doc while providing a space for fans to pose in Jerry’s place as “the logo.”
600+ Visitors Engaged with the Installation
